The identity draws from the organic irregularity found in nature and the imperfections that make us distinctly human. These ideas are reflected throughout the visual language, creating a balance between individuality and cohesion that feels true to YOOYM’s spirit of authenticity and creative expression. Through colour, typography and texture, the identity ultimately brings the focus back to what matters most: the person behind the art, creating space for reflection, conversation and a more considered relationship between creativity and wellbeing.
You're Out of Your Mind (YOOYM) is a podcast and creative platform that explores honest conversations about mental health, celebrating creativity as a practice of care, connection, and self-expression. Our work translated this vision into a visual identity that feels as human and layered as the stories it shares.