The identity draws inspiration from nature’s organic beauty, subtle imperfections and variations reflect the balance between individuality and unity, echoing YOOYM’s commitment to authenticity and creative expression. Through thoughtful colour palettes, typography, and visual elements, the identity supports the platform’s mission: to center the person behind the art, foster reflection, and inspire meaningful dialogue around wellbeing and creativity.
YOOYM (You're Out of Your Mind) is a podcast and creative platform that explores honest conversations about mental health, celebrating creativity as a practice of care, connection, and self-expression. Our work translated this vision into a visual identity that feels as human and layered as the stories it shares.
